Social Media Video Collection
Social Media Strategy
& Public Health
In our divisive world, information has the power to bring us together. It is important now more than ever to communicate your messages effectively and with complete clarity.
I was drawn to social media and public health for social change, for better communication, and for science. My passion lies in leaving the world better than I found it.
Take a look at what I am capable of below, and then let me know -- what would you like to accomplish together?
My skills:
-Certification in Digital Media for Health Outcomes from Yale University
-Videography/Photography
-Wordpress/Wix
-Graphic Design
-Meta Business
-Instagram, Facebook, Tik Tok, LinkedIn, Pinterest
-ConvertKit, Constant Contact
-Writing/Editing
-Adobe Suites, Canva
Showcase:
• RCP Network ArcGIS Storymap:
➢ During an internship with the Highstead Foundation in Redding, CT, I created all of the visuals and edited the outline of their RCP Network Storymap using ArcGIS. I am so proud of my work on this, and encourage you to scroll through the entire storymap to see an interactive narrative made to engage and interest viewers. Below is a preview, but I encourage you to get the full experience by clicking here.
• Anti-Litter Campaign:
➢ After doing a miniature literature review and using historical data and research on the psychology of litter, I created several graphics for an anti-litter campaign for the 06513 zip code in New Haven, CT. My target demographic was young men between the ages of 15-30. Parents skew younger in this zip code, so I was particularly interested in appealing to parents, and the correlation of their children's health/safety with their neighborhood's cleanliness. I am in the process of solidifying a relationship with the Department of Public Health, Keep America Beautiful, and CleanUp Day to help with distribution.
• Personal Blog:
➢ Building a brand from the ground-up is never easy, so it had to revolve around something I was super invested in. I am very passionate about mental health advocation, and after analyzing current trends, I was satisfied that vulnerability was not only important, but also attention-grabbing for all the right reasons. Using only my personal experience, I crafted short essays detailing my journey with depression, anxiety, alcoholism, and abuse.
➢ I crafted a color scheme to encourage feelings of comfort and calm, something that is important since my brand is all about mental recovery.
➢ I added my own photos, Adobe and Canva designs, and my Instagram/Tik Tok videos to my blog articles to boost SEO and draw audiences in from multiple sources.
➢ Allowing people to create accounts on my website and sign up for my email list, I have gained followers that I share new posts with through email campaigns (directly through Wix for now).
➢ My website views have been steady for several months, and I have a constant draw because of my presence on Facebook, Instagram, and Tik Tok.
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Personal Instagram:
➢ As I started my online blog, I knew I wanted to draw attention past my immediate network. Creating short, but extremely relatable and attention-grabbing videos was my mission to draw new, unique visitors to my website. After analyzing trending sounds, I decided to branch out and create a video about my personal experience with my Anxiety Diagnosis. Over the span of just a few months, this reel reached over 288,162 people (as of April 27th, 2023).
➢ Through my use of posting, stories, and hashtags, I have been able to reach 201k accounts in the last 90 days, gaining 1.5% more followers and directing people to my website.
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